Since Facebook launched its Live streaming service, the possibilities of broadcasting events from a mobile device seems like a plausible idea now. Activision Blizzard went up a notch by announcing that it is partnering with the world’s largest social network to deliver live eSports tournament coverage.
This new aspect from the people who introudced the wonders of Warcraft, StarCraft, and Diablo to the entire world and created multiple generations of fans, called the Activision Blizzard Media Networks, will officially launch its new eSports network and programming on 10 June 2016. It will specifically coincide with the MLG Anaheim Open – a two-day long Call of Duty: Black Ops III tournament and the inaugural Facebook Live broadcast for MLG.tv.
With long term plans focused on streaming live video content consistently on a daily basis, this new broadcasting arm for the globally renowned videogame developer is looking to beef up its content pool with eSports related materials. This includes match highlights, stats, interviews, and in-depth commentary.
“Having seen how much eSports has grown, it is certainly appropriate that we’re building a network that is dedicated to the thrill of competition and the passion of all its fans. A major part of this will see MLG.tv playing a defining role in realising the full potential of this audience as it looks to create meaningful, memorable, and shareable content,” said Steve Bornstein, who had been recently appointed as Chairman of Activitsion Blizzard Media Networks.
Seeing as how things have become hyper-connected, having a videogame developer kickstart its own TV broadcasting company does make a tonne of sense since there is no longer a defining line that separates pure play for TV, gaming, and live broadcasting on the digital platform.