Drip, a content platform that linked fans directly with creators, had been – like so many startups before – expected to fold due to commitment and funding issues. The moment of reckoning: today. In a twist of fate, it had became the latest industry acquisition. The buyer is none other than Kickstarter.
This move, widely known as the first buyout for the crowdfunding platform, sees the creator-connection service, which is more or less an active fanclub system that bridges content producers directly to their fans, become one with the Kickstarter brand.
According to Billboard, the fit is definitely a natural move. For users of both platforms, it is a match made in heaven only because both do not draw in mainstream support so openly.
“On the web, people are searching for ways to make the most money possible and here you have two platforms that are very clearly not doing that,” Yancey Strickler, CEO, Kickstarter shared with Billboard during an exclusive interview.
With Drip, it does that and more since it provides a space where creators can communicate with their fans and supporters properly and with no need for any middle-man. It is a real boon for indies and content generators who prefer operating on their own.
This move for Kickstarter is unprecedented as it had shown no sign of wanting to get into the content business. That changed immediately thanks to this acquisition as it brings to attention the ideas it now harbours for music development and fan outreach.
How will this pan out is anyone’s guess right now but one this is certain – Kickstarter has stepped up its play in the crowdsourcing space. It’s now a matter of time before the call for convergence reaches into this particular segment of the ICT industry.